Where do you start when marketing a candle making business? In our latest live we cover the basics on how to market a candle business with the experts.

Content Creator Hayley from Cosy Owl and Digital Marketing manager and candle business owner Abbey from ‘Makes Scents Candles’ chat about key topics and advice for anyone starting out.


Here are the key topics we cover:

– Branding (look and feel of your business)

– Where to sell (website, markets, shops)

– Social media and content creation (video and photography)

– Collaborations and partnerships (benefits of working with others)

– PR (things to look out for with public relations)

– Email marketing (content ideas)


Watch our full Instagram live below…


Don’t forget to like our video and subscribe to our YouTube Channel to be notified about our latest videos. If you have any questions on how to market a candle business, comment on our video and we will get back to you!


About Makes Scents Candles:

Makes Scents Candles started at the end of June 2020 after being bought a candle making kit for beginners. I then developed the concept of up-cycling as a means to step away from the quick fix self care solution. As someone who’s creative with a passion for nature, making plant-based candles was an obvious choice and the wildflower seed idea grew from there. 

Why not stay connected on our social media? Don’t forget to tag us in your creations. We love to see what you have been making and we may reshare your posts!





YouTube – Find more tutorials and project inspiration